Jimmy started his business soon after college by producing, directing, and shooting a music video, a genre he loves and is well known for. The video was worthy of a call back from Aerosmith Management, one of his favorite bands. Since then, he has been shooting feature films, documentaries, and video content for top agencies and large corporations. One notable project was for Libman Brooms, the leading manufacturer of brooms, mops and brushes in the US. Jimmy created 20 music video styled videos for this project which featured the So You Think You Can Dance All-stars. He has also created a significant amount of content for John Deere, including 36 videos for their live product intro show. Jimmy is currently shooting health care spots for Health Net and recently directed and produced a documentary about the Mental Health crisis in America called “You’re Not Alone.” He also DP’d and Directed a promo for Sharpie and the Wounded Warriors Foundation starring Green Bay Packer legend, quarterback Aaron Rodgers.
Creating content for non-profits has become a calling. Jimmy utilizes his experience to create moving videos that raise awareness and support the fundraising efforts of non-profit organizations like Make-A-Wish, the Leukemia and Lymphoma Society, Marwen School of the Arts, HIPPY, The Next Door Foundation, The Sojourner Family Peace Center, The Blood Research Institute, The Hispanic Professionals of Greater Milwaukee, HIPPY, SITC, and The Adel B. Korkor Foundation for mental health.